Emerge Product Launch Campaign

Unilever wanted to generate buzz around Emerge, its newest brand for natural hair created for Black and Bi-racial GenZennial girls.​ ​We created a campaign based on the insight that Gen-Z naturalistas are a creative force; they're always starting something. Whether it's a performance or a podcast, rocking Bantu knots or twist outs, they're ready to craft what's next. ​

SOCIAL

PHOTOGRAPHY

The campaign features a group of women who embody this new era of creativity, showcasing their expression through their hair and their craft, all within surreal and imaginative worlds infused by the brand's shapes and colors, and each creator's personality and style. ​